Antonio's unfiltered take on marketing, sales, and building Simple Partners.
Most plans are good, they just fail on execution. In this one I talk about speed of execution, why trying to be efficient made me lazy, saying no to money we don't want, why rich people pay to solve problems, why chasing leads is the wrong metric, and why I don't trust myself wit…
A founder I met last week has an agency that brings in zero leads and closes 95% of the sales himself. I break down the three problems behind that, why I skipped a call with an AI guru, what to send before a sales call, why most ad budgets are too small to work, and why we refund…
How Daniel is planning to improve his Real Estate business
Most founders think marketing means posting content and running ads. It doesn't.Marketing does two things: it creates demand, and it shapes how people see you. So when marketing isn't generating revenue, the problem is either leads or branding and messaging.In this video I split …
Speed to action
My perspective on sales.
Simple is now marketing + sales
This is the one trait that will make you a better leader and your team will follow you.
Starting from 0 is the hardest part of the path
Don't make decisions when overwhelmed
You probably know what to do. You just don't do it because you're emotional
Grew my business. Failed to grow myself. This year we grow both
Read title 😅
Figured out what to do next.
Produce more than you consume
You need to "build" clarity.
What I've learnt running Simple for a year.
Don't compare yourself to competitors (or maybe?)
It's all my fault at the end of the day. This game is all about self-improvement
Since I'm lonely I asked Chatgpt for 10 Marketing questions
If I can resume my experience is: Don't think you're good. Be accountable. Do more
From not doing enough to learning too much.
My take on marketing in 2026
A conversation from this week that changed my perspective.
Why I believe even on holidays you can't/should *fully stop*
Business vs Real Life Emotions
Remove distractions.
Time
How long can you keep going without results ? And how to keeping going
Thinking about the long term growth of Simple. How maybe from A to B fast isn't a smart idea.
The struggles and thoughts about my first hire and how I plan to do it in the future
First episode where I dive into the reason I'm starting this podcast.
